Nigerian Retail and eCommerce
Collection
A collection of datasets across the Nigerian Retail and eCommerce Sector
•
36 items
•
Updated
•
2
email_id
stringlengths 12
12
| campaign_name
stringclasses 4
values | send_date
stringdate 2024-01-01 00:00:00
2024-10-27 00:00:00
| subject_line
stringlengths 9
50
| emails_sent
int64 1k
100k
| emails_delivered
int64 954
98.9k
| emails_opened
int64 152
39.9k
| unique_clicks
int64 18
11.8k
| unsubscribes
int64 1
999
| open_rate
float64 0.15
0.4
| click_through_rate
float64 0.1
0.3
| bounce_rate
float64 0.01
0.05
|
|---|---|---|---|---|---|---|---|---|---|---|---|
EMAIL0000000
|
Email_Campaign_Promo
|
2024-05-10
|
Suggest society mind already poor.
| 25,421
| 24,620
| 4,488
| 935
| 30
| 0.1765
| 0.2083
| 0.0404
|
EMAIL0000001
|
Email_Campaign_Reminder
|
2024-06-06
|
However hundred stuff wait sport land.
| 49,838
| 47,582
| 12,177
| 2,996
| 446
| 0.2443
| 0.246
| 0.0432
|
EMAIL0000002
|
Email_Campaign_Promo
|
2024-08-21
|
Certainly brother it receive similar.
| 57,139
| 55,319
| 22,465
| 3,705
| 315
| 0.3932
| 0.1649
| 0.0198
|
EMAIL0000003
|
Email_Campaign_Announcement
|
2024-03-15
|
Dinner thought reflect ability.
| 9,894
| 9,583
| 3,158
| 499
| 27
| 0.3192
| 0.158
| 0.0287
|
EMAIL0000004
|
Email_Campaign_Newsletter
|
2024-05-09
|
Local expect body poor.
| 97,817
| 94,553
| 33,990
| 7,724
| 915
| 0.3475
| 0.2272
| 0.0362
|
EMAIL0000005
|
Email_Campaign_Promo
|
2024-03-06
|
Media manager force they try president nothing.
| 44,987
| 42,772
| 12,437
| 2,378
| 390
| 0.2765
| 0.1912
| 0.0124
|
EMAIL0000006
|
Email_Campaign_Newsletter
|
2024-04-29
|
Could response national expect put country.
| 46,938
| 45,122
| 13,202
| 2,196
| 65
| 0.2813
| 0.1663
| 0.0243
|
EMAIL0000007
|
Email_Campaign_Announcement
|
2024-06-11
|
Three east teach return public lose.
| 80,031
| 76,926
| 24,359
| 2,940
| 283
| 0.3044
| 0.1207
| 0.0399
|
EMAIL0000008
|
Email_Campaign_Promo
|
2024-06-01
|
Officer fall wait drug majority.
| 73,923
| 71,919
| 17,128
| 3,539
| 145
| 0.2317
| 0.2066
| 0.031
|
EMAIL0000009
|
Email_Campaign_Newsletter
|
2024-02-09
|
Rich discover who such hand computer performance.
| 24,765
| 24,331
| 5,916
| 945
| 188
| 0.2389
| 0.1597
| 0.0111
|
EMAIL0000010
|
Email_Campaign_Announcement
|
2024-02-08
|
Than fund practice road picture out radio.
| 82,979
| 80,626
| 12,940
| 2,032
| 356
| 0.1559
| 0.157
| 0.0415
|
EMAIL0000011
|
Email_Campaign_Newsletter
|
2024-01-27
|
Stage since minute difficult direction choose.
| 48,779
| 46,356
| 13,914
| 1,998
| 407
| 0.2852
| 0.1436
| 0.0443
|
EMAIL0000012
|
Email_Campaign_Newsletter
|
2024-04-13
|
Treatment consumer system full either type.
| 34,368
| 33,046
| 12,924
| 2,508
| 171
| 0.376
| 0.1941
| 0.0111
|
EMAIL0000013
|
Email_Campaign_Announcement
|
2024-09-04
|
Bed wear term develop a.
| 99,347
| 95,894
| 19,384
| 4,151
| 244
| 0.1951
| 0.2141
| 0.0124
|
EMAIL0000014
|
Email_Campaign_Announcement
|
2024-02-04
|
Start tax bit behind.
| 53,909
| 53,226
| 18,244
| 2,163
| 414
| 0.3384
| 0.1186
| 0.0333
|
EMAIL0000015
|
Email_Campaign_Announcement
|
2024-03-06
|
Paper case key like.
| 86,675
| 84,803
| 17,566
| 3,460
| 490
| 0.2027
| 0.197
| 0.0138
|
EMAIL0000016
|
Email_Campaign_Reminder
|
2024-08-11
|
Turn six glass daughter charge every.
| 53,578
| 51,310
| 19,635
| 3,244
| 181
| 0.3665
| 0.1652
| 0.0394
|
EMAIL0000017
|
Email_Campaign_Newsletter
|
2024-09-01
|
Add picture technology focus free.
| 15,464
| 15,299
| 2,863
| 816
| 39
| 0.1851
| 0.285
| 0.043
|
EMAIL0000018
|
Email_Campaign_Newsletter
|
2024-09-17
|
History director our wall.
| 41,242
| 39,266
| 6,411
| 1,464
| 223
| 0.1554
| 0.2284
| 0.0479
|
EMAIL0000019
|
Email_Campaign_Promo
|
2024-02-06
|
Power win free final war former full.
| 73,660
| 71,918
| 11,295
| 1,460
| 694
| 0.1533
| 0.1293
| 0.0417
|
EMAIL0000020
|
Email_Campaign_Announcement
|
2024-09-26
|
Able marriage author minute international clear.
| 80,834
| 79,513
| 30,049
| 4,125
| 540
| 0.3717
| 0.1373
| 0.0335
|
EMAIL0000021
|
Email_Campaign_Reminder
|
2024-08-16
|
Small professor feel along boy treat fast.
| 80,233
| 77,503
| 30,494
| 8,090
| 377
| 0.3801
| 0.2653
| 0.0282
|
EMAIL0000022
|
Email_Campaign_Newsletter
|
2024-02-16
|
Nothing goal every.
| 1,536
| 1,499
| 408
| 100
| 4
| 0.2656
| 0.2451
| 0.027
|
EMAIL0000023
|
Email_Campaign_Reminder
|
2024-02-12
|
Make draw child clearly.
| 44,775
| 43,562
| 11,341
| 1,755
| 51
| 0.2533
| 0.1547
| 0.0449
|
EMAIL0000024
|
Email_Campaign_Announcement
|
2024-07-29
|
Lot chance remain government.
| 13,641
| 13,000
| 2,514
| 317
| 92
| 0.1843
| 0.1261
| 0.0371
|
EMAIL0000025
|
Email_Campaign_Announcement
|
2024-02-22
|
Medical though high computer.
| 53,457
| 52,303
| 8,414
| 1,434
| 489
| 0.1574
| 0.1704
| 0.047
|
EMAIL0000026
|
Email_Campaign_Reminder
|
2024-02-27
|
Put agency road should.
| 12,613
| 12,480
| 2,343
| 381
| 90
| 0.1858
| 0.1626
| 0.0192
|
EMAIL0000027
|
Email_Campaign_Newsletter
|
2024-04-01
|
Begin question good no partner.
| 35,390
| 34,428
| 7,975
| 1,736
| 195
| 0.2253
| 0.2177
| 0.0391
|
EMAIL0000028
|
Email_Campaign_Reminder
|
2024-01-10
|
Wear strategy involve.
| 80,661
| 78,187
| 17,338
| 2,376
| 793
| 0.2149
| 0.137
| 0.0325
|
EMAIL0000029
|
Email_Campaign_Newsletter
|
2024-07-28
|
President anyone eye.
| 46,948
| 44,908
| 10,800
| 2,032
| 239
| 0.23
| 0.1881
| 0.034
|
EMAIL0000030
|
Email_Campaign_Announcement
|
2024-05-23
|
Glass west ability security short result why field
| 8,488
| 8,104
| 3,222
| 659
| 59
| 0.3796
| 0.2045
| 0.0234
|
EMAIL0000031
|
Email_Campaign_Promo
|
2024-01-28
|
Miss smile officer night most major back.
| 65,902
| 64,506
| 23,758
| 2,624
| 236
| 0.3605
| 0.1104
| 0.0166
|
EMAIL0000032
|
Email_Campaign_Newsletter
|
2024-08-31
|
Actually almost situation risk bill half.
| 72,143
| 69,077
| 22,163
| 3,437
| 87
| 0.3072
| 0.1551
| 0.027
|
EMAIL0000033
|
Email_Campaign_Announcement
|
2024-04-21
|
Mention contain check when modern.
| 56,170
| 54,590
| 8,785
| 1,393
| 188
| 0.1564
| 0.1586
| 0.0472
|
EMAIL0000034
|
Email_Campaign_Announcement
|
2024-01-23
|
Together artist under month song.
| 68,618
| 67,412
| 12,836
| 1,943
| 120
| 0.1871
| 0.1514
| 0.0182
|
EMAIL0000035
|
Email_Campaign_Newsletter
|
2024-03-04
|
Despite maintain husband especially hair leg resou
| 54,281
| 52,530
| 9,591
| 2,346
| 266
| 0.1767
| 0.2446
| 0.0185
|
EMAIL0000036
|
Email_Campaign_Newsletter
|
2024-02-16
|
Drug test soon.
| 83,396
| 80,432
| 26,808
| 6,422
| 423
| 0.3215
| 0.2396
| 0.0117
|
EMAIL0000037
|
Email_Campaign_Newsletter
|
2024-04-03
|
Man company nor wrong.
| 95,850
| 92,401
| 18,601
| 3,968
| 333
| 0.1941
| 0.2133
| 0.0197
|
EMAIL0000038
|
Email_Campaign_Promo
|
2024-03-06
|
Any situation skin window.
| 49,788
| 48,657
| 18,388
| 2,574
| 392
| 0.3693
| 0.14
| 0.0359
|
EMAIL0000039
|
Email_Campaign_Announcement
|
2024-06-30
|
Law require conference nature.
| 64,258
| 62,023
| 17,212
| 2,677
| 636
| 0.2679
| 0.1555
| 0.0494
|
EMAIL0000040
|
Email_Campaign_Announcement
|
2024-07-28
|
Meet use seek feel student.
| 80,316
| 79,099
| 23,446
| 2,442
| 745
| 0.2919
| 0.1042
| 0.0301
|
EMAIL0000041
|
Email_Campaign_Newsletter
|
2024-04-01
|
Job exactly once memory him entire.
| 59,963
| 59,283
| 11,066
| 2,376
| 375
| 0.1845
| 0.2147
| 0.0229
|
EMAIL0000042
|
Email_Campaign_Newsletter
|
2024-07-31
|
Recently make defense do my news ask.
| 95,387
| 94,008
| 17,847
| 3,556
| 235
| 0.1871
| 0.1992
| 0.0447
|
EMAIL0000043
|
Email_Campaign_Announcement
|
2024-02-26
|
Toward opportunity third although behind billion o
| 89,426
| 85,657
| 33,073
| 7,267
| 272
| 0.3698
| 0.2197
| 0.0268
|
EMAIL0000044
|
Email_Campaign_Promo
|
2024-10-10
|
Soon bar might firm.
| 62,691
| 59,888
| 18,849
| 3,708
| 385
| 0.3007
| 0.1967
| 0.0485
|
EMAIL0000045
|
Email_Campaign_Announcement
|
2024-03-24
|
Local race agent end business.
| 50,324
| 48,451
| 19,981
| 3,643
| 331
| 0.397
| 0.1823
| 0.0272
|
EMAIL0000046
|
Email_Campaign_Promo
|
2024-01-13
|
Family mother to sound particular sister.
| 44,243
| 42,800
| 16,469
| 2,771
| 434
| 0.3722
| 0.1683
| 0.0337
|
EMAIL0000047
|
Email_Campaign_Promo
|
2024-02-21
|
Kid two over including public view.
| 62,289
| 59,444
| 15,691
| 4,635
| 240
| 0.2519
| 0.2954
| 0.0477
|
EMAIL0000048
|
Email_Campaign_Newsletter
|
2024-01-15
|
Walk under cut anything control visit remember.
| 88,096
| 86,705
| 33,841
| 4,648
| 738
| 0.3841
| 0.1373
| 0.0117
|
EMAIL0000049
|
Email_Campaign_Announcement
|
2024-03-04
|
Make show simple outside.
| 10,789
| 10,604
| 3,158
| 440
| 64
| 0.2927
| 0.1393
| 0.0431
|
EMAIL0000050
|
Email_Campaign_Newsletter
|
2024-03-14
|
Physical power rest police.
| 86,214
| 85,213
| 13,652
| 3,570
| 320
| 0.1584
| 0.2615
| 0.0199
|
EMAIL0000051
|
Email_Campaign_Promo
|
2024-05-03
|
Thus major develop politics perhaps part simple.
| 47,487
| 45,383
| 15,231
| 3,318
| 203
| 0.3207
| 0.2178
| 0.0395
|
EMAIL0000052
|
Email_Campaign_Newsletter
|
2024-09-22
|
Clearly wife around single too already.
| 43,285
| 41,432
| 16,038
| 1,851
| 431
| 0.3705
| 0.1154
| 0.0277
|
EMAIL0000053
|
Email_Campaign_Promo
|
2024-05-19
|
Our newspaper especially area spend case bring gre
| 11,918
| 11,343
| 3,637
| 700
| 34
| 0.3052
| 0.1925
| 0.0475
|
EMAIL0000054
|
Email_Campaign_Promo
|
2024-02-18
|
Crime social process state meet.
| 2,874
| 2,832
| 517
| 75
| 21
| 0.1799
| 0.1451
| 0.0329
|
EMAIL0000055
|
Email_Campaign_Newsletter
|
2024-10-23
|
Without nearly notice arrive.
| 98,529
| 97,280
| 37,927
| 4,290
| 886
| 0.3849
| 0.1131
| 0.0241
|
EMAIL0000056
|
Email_Campaign_Reminder
|
2024-09-26
|
Church member size stock begin.
| 71,925
| 69,384
| 19,405
| 5,241
| 392
| 0.2698
| 0.2701
| 0.0194
|
EMAIL0000057
|
Email_Campaign_Newsletter
|
2024-05-22
|
Store suggest bank red enter.
| 50,713
| 50,145
| 16,896
| 3,494
| 391
| 0.3332
| 0.2068
| 0.0356
|
EMAIL0000058
|
Email_Campaign_Promo
|
2024-06-12
|
Eat environment you anyone stop father.
| 51,998
| 49,645
| 10,850
| 1,835
| 202
| 0.2087
| 0.1691
| 0.0224
|
EMAIL0000059
|
Email_Campaign_Newsletter
|
2024-09-04
|
Dark foot picture create.
| 89,363
| 86,278
| 16,297
| 4,101
| 739
| 0.1824
| 0.2516
| 0.0443
|
EMAIL0000060
|
Email_Campaign_Reminder
|
2024-05-28
|
Read everything idea green near item.
| 98,244
| 94,020
| 31,883
| 7,843
| 432
| 0.3245
| 0.246
| 0.0333
|
EMAIL0000061
|
Email_Campaign_Reminder
|
2024-07-06
|
Same leave standard the.
| 42,674
| 40,879
| 15,937
| 4,541
| 78
| 0.3735
| 0.2849
| 0.0297
|
EMAIL0000062
|
Email_Campaign_Newsletter
|
2024-07-18
|
Already four we generation letter describe.
| 15,514
| 14,830
| 2,712
| 811
| 31
| 0.1748
| 0.299
| 0.0284
|
EMAIL0000063
|
Email_Campaign_Announcement
|
2024-08-23
|
Civil factor president eat age.
| 13,589
| 13,436
| 3,025
| 358
| 97
| 0.2226
| 0.1183
| 0.0449
|
EMAIL0000064
|
Email_Campaign_Promo
|
2024-03-06
|
Rock operation movie senior occur change.
| 15,012
| 14,608
| 3,792
| 1,083
| 61
| 0.2526
| 0.2856
| 0.0318
|
EMAIL0000065
|
Email_Campaign_Promo
|
2024-01-27
|
Too technology Republican success possible art evi
| 48,772
| 47,648
| 9,042
| 2,245
| 469
| 0.1854
| 0.2483
| 0.037
|
EMAIL0000066
|
Email_Campaign_Newsletter
|
2024-05-04
|
Wife nation though bank seem.
| 2,470
| 2,381
| 952
| 107
| 22
| 0.3854
| 0.1124
| 0.0399
|
EMAIL0000067
|
Email_Campaign_Reminder
|
2024-03-17
|
No model policy through prove.
| 95,228
| 93,039
| 26,006
| 7,082
| 667
| 0.2731
| 0.2723
| 0.0426
|
EMAIL0000068
|
Email_Campaign_Announcement
|
2024-05-11
|
Organization save modern day including.
| 42,611
| 41,328
| 15,824
| 2,427
| 89
| 0.3714
| 0.1534
| 0.018
|
EMAIL0000069
|
Email_Campaign_Newsletter
|
2024-03-04
|
Participant middle discussion health letter window
| 66,007
| 63,001
| 22,460
| 3,158
| 562
| 0.3403
| 0.1406
| 0.0393
|
EMAIL0000070
|
Email_Campaign_Reminder
|
2024-07-27
|
Day whole field father personal.
| 27,152
| 26,823
| 6,210
| 988
| 130
| 0.2287
| 0.1591
| 0.0481
|
EMAIL0000071
|
Email_Campaign_Promo
|
2024-04-08
|
Cover building maintain ever.
| 64,414
| 62,042
| 19,783
| 2,633
| 99
| 0.3071
| 0.1331
| 0.0299
|
EMAIL0000072
|
Email_Campaign_Newsletter
|
2024-02-24
|
Site enough remember civil among professional seek
| 74,149
| 70,530
| 13,932
| 4,125
| 532
| 0.1879
| 0.2961
| 0.0306
|
EMAIL0000073
|
Email_Campaign_Newsletter
|
2024-04-27
|
Collection treat special term on.
| 39,005
| 37,801
| 11,794
| 1,973
| 125
| 0.3024
| 0.1673
| 0.0273
|
EMAIL0000074
|
Email_Campaign_Newsletter
|
2024-03-15
|
Affect those left share agree.
| 67,137
| 63,783
| 16,952
| 3,823
| 163
| 0.2525
| 0.2255
| 0.0203
|
EMAIL0000075
|
Email_Campaign_Newsletter
|
2024-06-13
|
Option play condition set thousand vote fine throw
| 60,687
| 58,466
| 10,289
| 1,752
| 72
| 0.1695
| 0.1703
| 0.0274
|
EMAIL0000076
|
Email_Campaign_Announcement
|
2024-08-01
|
Enter blue better goal.
| 20,840
| 20,028
| 7,539
| 2,012
| 84
| 0.3618
| 0.2669
| 0.0295
|
EMAIL0000077
|
Email_Campaign_Promo
|
2024-10-11
|
Person couple free laugh.
| 45,987
| 44,524
| 10,250
| 1,266
| 92
| 0.2229
| 0.1235
| 0.0111
|
EMAIL0000078
|
Email_Campaign_Reminder
|
2024-10-09
|
Very part toward radio total increase against.
| 92,439
| 88,774
| 25,965
| 3,522
| 622
| 0.2809
| 0.1356
| 0.0355
|
EMAIL0000079
|
Email_Campaign_Announcement
|
2024-04-22
|
Water employee democratic.
| 99,394
| 96,272
| 24,026
| 5,356
| 779
| 0.2417
| 0.2229
| 0.0196
|
EMAIL0000080
|
Email_Campaign_Reminder
|
2024-08-15
|
News today guess detail.
| 15,961
| 15,370
| 3,819
| 636
| 148
| 0.2393
| 0.1665
| 0.0467
|
EMAIL0000081
|
Email_Campaign_Reminder
|
2024-09-03
|
Party Democrat child like also.
| 82,943
| 81,719
| 25,101
| 5,806
| 502
| 0.3026
| 0.2313
| 0.0469
|
EMAIL0000082
|
Email_Campaign_Newsletter
|
2024-01-04
|
Conference catch or student pattern front cut.
| 60,382
| 58,741
| 10,030
| 1,837
| 68
| 0.1661
| 0.1832
| 0.0387
|
EMAIL0000083
|
Email_Campaign_Announcement
|
2024-03-18
|
Force matter whom leg cell.
| 95,232
| 90,852
| 32,231
| 9,220
| 916
| 0.3384
| 0.2861
| 0.017
|
EMAIL0000084
|
Email_Campaign_Newsletter
|
2024-05-10
|
About lay south tell enough.
| 88,570
| 86,030
| 20,191
| 2,041
| 875
| 0.228
| 0.1011
| 0.0338
|
EMAIL0000085
|
Email_Campaign_Newsletter
|
2024-10-17
|
Her window society carry short.
| 88,030
| 84,438
| 26,069
| 5,952
| 341
| 0.2961
| 0.2283
| 0.0279
|
EMAIL0000086
|
Email_Campaign_Announcement
|
2024-06-13
|
For anything today lay.
| 19,078
| 18,697
| 5,127
| 630
| 188
| 0.2687
| 0.1229
| 0.0223
|
EMAIL0000087
|
Email_Campaign_Newsletter
|
2024-04-18
|
Task ask cover away movie process cut step.
| 72,966
| 70,024
| 15,569
| 4,613
| 78
| 0.2134
| 0.2963
| 0.0329
|
EMAIL0000088
|
Email_Campaign_Newsletter
|
2024-04-05
|
Couple economy professor nothing.
| 80,034
| 77,830
| 26,843
| 3,408
| 258
| 0.3354
| 0.127
| 0.0117
|
EMAIL0000089
|
Email_Campaign_Promo
|
2024-03-25
|
Reveal bag huge you education fine spring prove.
| 84,135
| 81,729
| 24,141
| 4,473
| 510
| 0.2869
| 0.1853
| 0.0101
|
EMAIL0000090
|
Email_Campaign_Announcement
|
2024-09-07
|
Same couple piece start.
| 74,344
| 71,180
| 11,550
| 1,256
| 443
| 0.1554
| 0.1087
| 0.0459
|
EMAIL0000091
|
Email_Campaign_Announcement
|
2024-07-03
|
Either real quality Mrs return whose wrong.
| 64,489
| 63,519
| 14,221
| 2,361
| 227
| 0.2205
| 0.166
| 0.0479
|
EMAIL0000092
|
Email_Campaign_Newsletter
|
2024-10-14
|
Him lot sign five can stage understand.
| 81,650
| 77,865
| 12,641
| 1,563
| 318
| 0.1548
| 0.1236
| 0.0206
|
EMAIL0000093
|
Email_Campaign_Promo
|
2024-01-24
|
Worry far force most develop certainly.
| 86,325
| 84,166
| 22,134
| 6,253
| 240
| 0.2564
| 0.2825
| 0.0285
|
EMAIL0000094
|
Email_Campaign_Announcement
|
2024-05-12
|
Assume power find choice.
| 23,974
| 23,128
| 4,558
| 1,174
| 136
| 0.1901
| 0.2576
| 0.024
|
EMAIL0000095
|
Email_Campaign_Promo
|
2024-06-30
|
Travel unit increase exactly.
| 74,440
| 71,613
| 16,067
| 1,733
| 498
| 0.2158
| 0.1079
| 0.0143
|
EMAIL0000096
|
Email_Campaign_Newsletter
|
2024-01-04
|
Project artist happy exactly before report hair el
| 90,334
| 87,055
| 34,463
| 7,394
| 681
| 0.3815
| 0.2145
| 0.0232
|
EMAIL0000097
|
Email_Campaign_Announcement
|
2024-01-19
|
Loss culture throw site whole.
| 60,562
| 58,941
| 17,361
| 3,175
| 351
| 0.2867
| 0.1829
| 0.0383
|
EMAIL0000098
|
Email_Campaign_Promo
|
2024-05-14
|
Guy kitchen production lot challenge enjoy.
| 91,155
| 87,582
| 23,161
| 2,767
| 271
| 0.2541
| 0.1195
| 0.0186
|
EMAIL0000099
|
Email_Campaign_Newsletter
|
2024-08-08
|
Such wait cover.
| 20,088
| 19,867
| 3,050
| 435
| 127
| 0.1518
| 0.1426
| 0.0198
|
End of preview. Expand
in Data Studio
Email Marketing Performance Data
Dataset Description
Comprehensive email marketing performance data for Nigerian retail and e-commerce analysis
Dataset Information
- Category: Marketing and Engagement
- Industry: Retail & E-Commerce
- Country: Nigeria
- Format: CSV, Parquet
- Rows: 500,000
- Columns: 12
- Date Generated: 2025-10-06
- Location:
data/email_marketing_performance_data/ - License: GPL
Schema
| Column | Type | Sample Values |
|---|---|---|
email_id |
String | EMAIL0000000 |
campaign_name |
String | Email_Campaign_Promo |
send_date |
String | 2024-05-10 |
subject_line |
String | Suggest society mind already poor. |
emails_sent |
Integer | 25421 |
emails_delivered |
Integer | 24620 |
emails_opened |
Integer | 4488 |
unique_clicks |
Integer | 935 |
unsubscribes |
Integer | 30 |
open_rate |
Float | 0.1765 |
click_through_rate |
Float | 0.2083 |
bounce_rate |
Float | 0.0404 |
Sample Data
email_id campaign_name send_date subject_line emails_sent emails_delivered emails_opened unique_clicks unsubscribes open_rate click_through_rate bounce_rate
EMAIL0000000 Email_Campaign_Promo 2024-05-10 Suggest society mind already poor. 25421 24620 4488 935 30 0.1765 0.2083 0.0404
EMAIL0000001 Email_Campaign_Reminder 2024-06-06 However hundred stuff wait sport land. 49838 47582 12177 2996 446 0.2443 0.2460 0.0432
EMAIL0000002 Email_Campaign_Promo 2024-08-21 Certainly brother it receive similar. 57139 55319 22465 3705 315 0.3932 0.1649 0.0198
Use Cases
- Data analysis and insights
- Machine learning model training
- Business intelligence
- Research and education
- Predictive analytics
Nigerian Context
This dataset incorporates authentic Nigerian retail and e-commerce characteristics:
E-Commerce Platforms
- Jumia (35% market share) - Leading marketplace
- Konga (25% market share) - Major competitor
- Jiji (20% market share) - Classifieds platform
- PayPorte, Slot, and other platforms
Physical Retail
- Shoprite, Spar, Game - Major supermarket chains
- Slot, Pointek - Electronics retailers
- Mr Price - Fashion retail
- Traditional markets: Balogun Market, Computer Village
Payment Methods
- Cash on Delivery (45%) - Most popular
- Bank Transfer (25%)
- Debit Card (15%)
- USSD (8%)
- Mobile Money (5%)
- Credit Card (2%)
Logistics & Delivery
- GIG Logistics - Nationwide coverage
- Kwik Delivery - Fast urban delivery
- DHL, FedEx - International and express
- Red Star Express - Nationwide courier
- Local dispatch riders
Geographic Coverage
Major Nigerian cities including:
- Lagos - Commercial capital, highest retail density
- Abuja - Federal capital, high e-commerce penetration
- Kano - Northern commercial hub
- Port Harcourt - Oil city, strong purchasing power
- Ibadan - Large urban market
- Plus 10+ other major cities
Products & Categories
- Electronics: Tecno, Infinix, Samsung phones; laptops, TVs
- Fashion: Ankara fabric, Agbada, Kaftan, sneakers
- Groceries: Rice (50kg bags), Garri, Palm Oil, Indomie
- Beauty: Shea butter, Black soap, hair extensions
- Home: Generators, inverters, solar panels
Currency & Pricing
- Currency: Nigerian Naira (NGN, ₦)
- Exchange Rate: ~₦1,500/USD
- Price Ranges: Realistic Nigerian market prices
- Time Zone: West Africa Time (WAT, UTC+1)
File Formats
CSV
data/email_marketing_performance_data/nigerian_retail_and_ecommerce_email_marketing_performance_data.csv
Parquet (Recommended)
data/email_marketing_performance_data/nigerian_retail_and_ecommerce_email_marketing_performance_data.parquet
Nigerian Retail and E-Commerce - Loading the Dataset
Hugging Face Datasets
from datasets import load_dataset
# Load dataset
dataset = load_dataset("electricsheepafrica/nigerian_retail_and_ecommerce_email_marketing_performance_data")
# Convert to pandas
df = dataset['train'].to_pandas()
print(f"Loaded {len(df):,} rows")
Pandas (Direct)
import pandas as pd
# Load CSV
df = pd.read_csv('data/email_marketing_performance_data/nigerian_retail_and_ecommerce_email_marketing_performance_data.csv')
# Load Parquet (recommended for large datasets)
df = pd.read_parquet('data/email_marketing_performance_data/nigerian_retail_and_ecommerce_email_marketing_performance_data.parquet')
PyArrow
import pyarrow.parquet as pq
# Load Parquet
table = pq.read_table('data/email_marketing_performance_data/nigerian_retail_and_ecommerce_email_marketing_performance_data.parquet')
df = table.to_pandas()
Data Quality
- ✅ Realistic Distributions: Based on Nigerian retail patterns
- ✅ No Missing Critical Fields: Complete core data
- ✅ Proper Data Types: Appropriate types for each column
- ✅ Consistent Naming: Clear, descriptive column names
- ✅ Nigerian Context: Authentic local characteristics
- ✅ Production Scale: Suitable for real-world applications
Ethical Considerations
- This is synthetic data generated for research and development
- No real customer data or personally identifiable information
- Designed to reflect realistic patterns without privacy concerns
- Safe for public use, testing, and education
License
GPL License - General Public License
This dataset is free to use for:
- Research and academic purposes
- Commercial applications
- Educational projects
- Open source development
Citation
@dataset{nigerian_retail_email_marketing_performance_data_2025,
title={Email Marketing Performance Data},
author={Electric Sheep Africa},
year={2025},
publisher={Hugging Face},
howpublished={\url{https://huggingface.co/datasets/electricsheepafrica/nigerian-retail-email-marketing-performance-data}}
}
Related Datasets
This dataset is part of the Nigerian Retail & E-Commerce Datasets collection, which includes 42 datasets covering:
- Customer & Shopper Data
- Sales & Transactions
- Product & Inventory
- Marketing & Engagement
- Operations & Workforce
- Pricing & Revenue
- Customer Support
- Emerging & Advanced Technologies
Browse all datasets: https://huggingface.co/electricsheepafrica
Updates & Maintenance
- Version: 1.0
- Last Updated: 2025-10-06
- Maintenance: Active
- Issues: Report via Hugging Face discussions
Contact
For questions, feedback, or collaboration:
- Hugging Face: electricsheepafrica
- Issues: Open a discussion on the dataset page
- General Inquiries: Via Hugging Face profile
Part of the Nigerian Industry Datasets Initiative
Building comprehensive, authentic datasets for African markets.
- Downloads last month
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Size of downloaded dataset files:
22.8 MB
Size of the auto-converted Parquet files:
22.8 MB
Number of rows:
500,000