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Jan 6

Real-Time Bidding by Reinforcement Learning in Display Advertising

The majority of online display ads are served through real-time bidding (RTB) --- each ad display impression is auctioned off in real-time when it is just being generated from a user visit. To place an ad automatically and optimally, it is critical for advertisers to devise a learning algorithm to cleverly bid an ad impression in real-time. Most previous works consider the bid decision as a static optimization problem of either treating the value of each impression independently or setting a bid price to each segment of ad volume. However, the bidding for a given ad campaign would repeatedly happen during its life span before the budget runs out. As such, each bid is strategically correlated by the constrained budget and the overall effectiveness of the campaign (e.g., the rewards from generated clicks), which is only observed after the campaign has completed. Thus, it is of great interest to devise an optimal bidding strategy sequentially so that the campaign budget can be dynamically allocated across all the available impressions on the basis of both the immediate and future rewards. In this paper, we formulate the bid decision process as a reinforcement learning problem, where the state space is represented by the auction information and the campaign's real-time parameters, while an action is the bid price to set. By modeling the state transition via auction competition, we build a Markov Decision Process framework for learning the optimal bidding policy to optimize the advertising performance in the dynamic real-time bidding environment. Furthermore, the scalability problem from the large real-world auction volume and campaign budget is well handled by state value approximation using neural networks.

  • 7 authors
·
Jan 10, 2017

A Reinforcement Learning Method for Environments with Stochastic Variables: Post-Decision Proximal Policy Optimization with Dual Critic Networks

This paper presents Post-Decision Proximal Policy Optimization (PDPPO), a novel variation of the leading deep reinforcement learning method, Proximal Policy Optimization (PPO). The PDPPO state transition process is divided into two steps: a deterministic step resulting in the post-decision state and a stochastic step leading to the next state. Our approach incorporates post-decision states and dual critics to reduce the problem's dimensionality and enhance the accuracy of value function estimation. Lot-sizing is a mixed integer programming problem for which we exemplify such dynamics. The objective of lot-sizing is to optimize production, delivery fulfillment, and inventory levels in uncertain demand and cost parameters. This paper evaluates the performance of PDPPO across various environments and configurations. Notably, PDPPO with a dual critic architecture achieves nearly double the maximum reward of vanilla PPO in specific scenarios, requiring fewer episode iterations and demonstrating faster and more consistent learning across different initializations. On average, PDPPO outperforms PPO in environments with a stochastic component in the state transition. These results support the benefits of using a post-decision state. Integrating this post-decision state in the value function approximation leads to more informed and efficient learning in high-dimensional and stochastic environments.

  • 5 authors
·
Apr 7, 2025

Reinforce Lifelong Interaction Value of User-Author Pairs for Large-Scale Recommendation Systems

Recommendation systems (RS) help users find interested content and connect authors with their target audience. Most research in RS tends to focus either on predicting users' immediate feedback (like click-through rate) accurately or improving users' long-term engagement. However, they ignore the influence for authors and the lifelong interaction value (LIV) of user-author pairs, which is particularly crucial for improving the prosperity of social community in short-video platforms. Currently, reinforcement learning (RL) can optimize long-term benefits and has been widely applied in RS. In this paper, we introduce RL to Reinforce Lifelong Interaction Value of User-Author pairs (RLIV-UA) based on each interaction of UA pairs. To address the long intervals between UA interactions and the large scale of the UA space, we propose a novel Sparse Cross-Request Interaction Markov Decision Process (SCRI-MDP) and introduce an Adjacent State Approximation (ASA) method to construct RL training samples. Additionally, we introduce Multi-Task Critic Learning (MTCL) to capture the progressive nature of UA interactions (click -> follow -> gift), where denser interaction signals are leveraged to compensate for the learning of sparse labels. Finally, an auxiliary supervised learning task is designed to enhance the convergence of the RLIV-UA model. In offline experiments and online A/B tests, the RLIV-UA model achieves both higher user satisfaction and higher platform profits than compared methods.