Manus
Checkpoint: Completed institutional website for Impulso Digital with full English content, integrated logo, CNPJ display, WhatsApp contact button, Aurora Ecosystem section, impact metrics, and professional design with generated AI images. All sections include institutional messaging for government, investors, and strategic partners.
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| # Impulso Digital - Design Brainstorm | |
| ## Design Approach Selected: **Modern Institutional + Tech Sophistication** | |
| ### Design Philosophy | |
| **Impulso Digital** is a Brazilian AI company positioning itself for government, international investors, and strategic partners. The design must convey **institutional credibility, technological maturity, and innovation** without appearing corporate or generic. The approach balances **minimalist elegance** with **dynamic technological elements**. | |
| --- | |
| ### Core Principles | |
| 1. **Institutional Minimalism**: Clean, spacious layouts with deliberate use of whitespace. Avoid clutter; let content breathe. | |
| 2. **Technological Confidence**: Strategic use of gradients, layered compositions, and subtle animations that suggest innovation without distraction. | |
| 3. **Color Restraint with Accent Boldness**: Neutral base (dark slate, white, light gray) with vibrant accent colors (red, yellow, blue, green from logo) used purposefully for CTAs and key elements. | |
| 4. **Hierarchical Clarity**: Typography and spacing create immediate visual hierarchy; users understand content priority at a glance. | |
| --- | |
| ### Color Philosophy | |
| - **Primary Palette**: | |
| - Deep Slate (`#1a1a2e`) - Professional, trustworthy background | |
| - Off-White (`#f8f9fa`) - Clean, accessible text areas | |
| - Light Gray (`#e8eaed`) - Subtle dividers and secondary elements | |
| - **Accent Colors** (from Impulso Digital logo): | |
| - **Vibrant Red** (`#ff3333`) - Primary CTA, energy, urgency | |
| - **Golden Yellow** (`#ffc107`) - Secondary highlight, optimism | |
| - **Ocean Blue** (`#0066cc`) - Trust, technology, stability | |
| - **Forest Green** (`#2d8659`) - Growth, sustainability | |
| - **Emotional Intent**: The palette conveys **stability + innovation**. Neutrals build trust; accents signal forward-thinking technology. | |
| --- | |
| ### Layout Paradigm | |
| - **Asymmetric Hero**: Hero section uses diagonal cuts or layered compositions (not centered grid). | |
| - **Alternating Content Blocks**: Sections alternate between text-left/image-right and text-right/image-left to avoid monotony. | |
| - **Whitespace-Driven**: Generous padding and margins; content never feels cramped. | |
| - **Modular Sections**: Each section (About, Aurora, Impact, Contact) has distinct visual treatment while maintaining cohesion. | |
| --- | |
| ### Signature Elements | |
| 1. **Logo Integration**: Impulso Digital logo prominently featured in header and hero; serves as visual anchor. | |
| 2. **Geometric Accents**: Subtle diagonal lines, corner cuts, or layered shapes that echo the logo's geometric nature. | |
| 3. **Data Visualization Hints**: Subtle charts or abstract data-like graphics in sections to reinforce AI/tech positioning. | |
| --- | |
| ### Interaction Philosophy | |
| - **Smooth Transitions**: Hover states on buttons and links use color shifts and subtle scale changes (no jarring effects). | |
| - **Scroll Animations**: Sections fade or slide in as user scrolls; creates sense of progression without overwhelming. | |
| - **CTA Emphasis**: WhatsApp and contact buttons use accent colors and micro-interactions to draw attention. | |
| --- | |
| ### Animation Guidelines | |
| - **Entrance Animations**: Sections fade in and slide up slightly (100-200ms) as they come into view. | |
| - **Hover Effects**: Buttons shift color smoothly (200ms) and scale slightly (1.02x) on hover. | |
| - **Scroll Parallax**: Subtle parallax on hero background image to create depth. | |
| - **Loading States**: Smooth spinners using accent colors for any async actions. | |
| --- | |
| ### Typography System | |
| - **Display Font**: `Poppins Bold` or `Playfair Display` for headlines (h1, h2) – conveys sophistication and strength | |
| - **Body Font**: `Inter` or `Roboto` for body text – clean, readable, professional | |
| - **Hierarchy**: | |
| - **H1**: 48px, bold, deep slate, uppercase for main headlines | |
| - **H2**: 32px, semi-bold, deep slate, for section titles | |
| - **Body**: 16px, regular, dark gray, for paragraphs | |
| - **Small**: 14px, regular, medium gray, for metadata/CNPJ/contact info | |
| --- | |
| ## Visual Assets Strategy | |
| - **Hero Background**: Custom AI/tech-themed abstract illustration (generated) | |
| - **Section Backgrounds**: Subtle geometric patterns or gradient overlays | |
| - **Logo**: Impulso Digital logo (provided by user) | |
| - **Icons**: Lucide React icons for features and sections | |
| --- | |
| ## Implementation Notes | |
| - Use Tailwind CSS for responsive design | |
| - Leverage shadcn/ui Button component for CTAs with custom styling | |
| - Implement smooth scroll behavior and entrance animations with Framer Motion | |
| - Ensure WCAG AA accessibility standards | |
| - Mobile-first responsive design | |